Manajemen & Bisnis Jurnal

Tantangan dan Manajemen Kinerja Generasi Z di Indonesia

Oktaviana Gracella Br Sibagariang — 2025-09-15

Generation Z, born between the mid-1990s and early 2010s, increasingly dominates the global workforce. Their unique characteristics, such as reliance on technology, preference for work flexibility, and high expectations for work-life balance, present new challenges in performance management. This study explores the key challenges in managing the performance of Generation Z as well as strategies that organizations can implement to optimize their productivity and engagement. By using a literature review research method, this research identifies that a transparent management approach, real-time feedback, and sustainable career development are key factors in the successful performance management of Generation Z. These findings are expected to provide insight for managers and organizational leaders in developing more adaptive and effective strategies in managing the workforce of this generation.

Analisis Pengaruh Pemasaran dan Kepuasan Kualitas Pelayanan Terhadap Upaya-upaya Peningkatan Pendapatan UMKM di Kota Kediri Pasca Pandemi Corona Covid-19 dengan Variable Moderating Digital Marketing

Siska Yulia Weny — 2025-09-15

One of the worldwide outbreaks in 2019 was the Corona Covid-19 pandemic. The Micro, Small, and Medium Enterprises (MSMEs) sector is expected to have challenges in managing the current epidemic, according to observers. As it turns out, the use of social media for transactions is one of the elements that contribute to MSMEs' ability to withstand such circumstances. The purpose of this study is to examine the relationship between marketing and service quality satisfaction and MSME income in Kediri City, as well as the ways in which digital marketing mitigates the effects of these factors on MSME revenue. The approach is quantitative in nature.
The study's findings indicate that marketing and customer satisfaction with high-quality services affect MSMEs' revenue in Kediri City. The impact of quality service satisfaction and marketing expansion on MSMEs' revenue in Kediri City is mitigated by digital marketing. In the interaction between marketing and providing high-quality services to increase revenue, digital marketing is essential. This suggests that MSMEs should use digital marketing as a means of increasing their revenue.

Pengaruh Promosi Dan Merek Terhadap Keputusan Pembelian Di Home Industry Makanan Ringan Comet “Si Rawing”

Lutfi Sopiyudin — 2025-09-15

Purchase Decisions in the Home Industry of Snack Products “Comet Si Rawing” This research adopts a quantitative approach with a survey method to examine the influence of promotion and brand on consumer purchase decisions in the context of a small-scale snack manufacturing business. A total of 100 respondents were selected using purposive sampling. Data were obtained through questionnaires, observations, and documentation, and analyzed using statistical techniques with SPSS version 27. The findings reveal that promotion exerts a positive and significant influence on purchase decisions. Similarly, brand also demonstrates a positive and significant impact on purchase decisions. These results underscore the importance of implementing effective promotional strategies and maintaining a strong brand image to enhance consumer interest and purchasing behavior

Maturitas, Indikator Keuangan dan Kesehatan Keuangan: Bukti Dari Indonesia

Martiana Riawati Utami — 2025-09-15

This study aims to investigate the effect of firm's life cycle and financial indicators on financial health. The number of publicly traded companies declared delisted on the Indonesia Stock Exchange indicates that the firm's financial health is unstable. To investigate, the researchers conducted an analysis of panel data using financial ratios from life cycle, liquidity, leverage, and profitability in manufacturing companies listed on Indonesia Stock Exchange for period 2017 to 2019. The final sample obtained in this study consisted of 109 companies with a total 316 observations. Researchers found that firm's life cycle has a positive effect on financial health because the maturity cycle causes the firm to be more stable in running its business activities. Then, liquidity has no effect on financial health due to differences in the firm's ability can not be generalized. Furthermore, leverage has a negative effect on financial health because it is based on the firm's decision to use internal funding to minimize financial risk. Finally, profitability has a positive effect on financial health because it reflects the firm's operational performance. Therefore, it is necessary to understand the factors that have the opportunity to determine the firm's financial health

Kepuasan Kerja Pemediasi Pengaruh Budaya Organisasi Terhadap Kinerja Personil Subdit Patroliairud Ditpolairud Polda Jatim

Dicky Rahadian Effendi — 2025-09-15

The purpose of this study is to analyze and give meaning to the direct influence of organizational culture on personnel performance, organizational culture on job satisfaction and job satisfaction on personnel performance. In addition, it also analyzes and gives meaning to job satisfaction mediating the influence of organizational culture on personnel performance. The research method uses SEM analysis techniques with Smart PLS. The population and sample used were 67 personnel of Patroliairud Subdit Ditpolairud Polda Jatim with a sampling technique using the census technique. The Likert scale used is a scale of one to five. With data collection techniques using questionnaires. The results of the study explain that organizational culture has an influence on personnel performance, organizational culture influences performance and job satisfaction influences personnel performance. In addition, the results of the study stated that job satisfaction is able to mediate the influence of organizational culture on personnel performance. Theoretically, this research contribution is able to contribute to attribution theory where personnel and leaders attribute the cause of good or bad performance, satisfaction or dissatisfaction will affect their reactions, motivation, and subsequent behavior. Leaders must implement and socialize organizational culture in the Patroliairud Subdit Ditpolairud Polda Jatim, able to make personnel satisfied with the work done which ultimately provides a positive contribution to employee performance

Literasi Keuangan dan Self-Efficacy sebagai Penggerak Kinerja UMKM Tenun Ikat Sumba

Anastasia Natalia Yesi Ngongo Bulu — 2025-09-15

This study aims to analyze the effect of financial literacy on the performance of tenun ikat artisans in Southwest Sumba Regency, East Nusa Tenggara, with financial self-efficacy as a mediating variable. Data were collected from 47 respondents through questionnaires and analyzed using Partial Least Squares (PLS). The results show that financial literacy does not have a significant direct effect on MSME performance but significantly improves financial self-efficacy. Financial self-efficacy has a significant positive effect on MSME performance and fully mediates the relationship between financial literacy and MSME performance. These findings suggest that improving financial literacy must be accompanied by enhancing financial self-efficacy to improve MSME performance. Local governments are recommended to provide contextual financial literacy training and empowerment programs based on self-efficacy development.

Pengaruh Current Ratio, Debt To Equity Ratio, Dan Return Of Equity Terhadap Return Saham Dengan Pemediasi Harga Saham (Studi Pada Perusahaan Pertambangan Batu Bara Yang Melaksanakan Corparate Social Responsbility)

Ayu Agus Tya Ningsih — 2025-09-15

This study aims to analyze the effect of the current ratio, debt-to-equity ratio, and return on equity on stock returns, with stock price as a mediator in coal mining companies implementing Corporate Social Responsibility. This study is based on increasing coal production and profits from several coal companies in Indonesia. This study uses a quantitative approach with secondary data obtained from company financial reports. The sample size was 16 coal companies listed on the Indonesia Stock Exchange. The results show that the current ratio has no significant effect on stock returns and stock prices. While the debt-to-equity ratio has a significant effect on stock returns but no effect on stock prices. Return on equity has no significant effect on stock returns but does have a significant effect on stock prices. Stock prices do not significantly influence stock returns and do not mediate the relationship between the current ratio, debt-to-equity ratio, or return on equity on stock returns. This research can serve as a reference for investors in making investment decisions and serve as a reference for other similar research.

Branding Awareness Sebagai Mediasi Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Generasi Z Kota Malang

Rizky Andrianto Apriandana — 2025-09-15

The purpose of this study was to determine and analyze the direct influence of brand awareness and digital marketing on purchasing decisions, and brand awareness on digital marketing. Furthermore, we analyzed brand awareness as a mediator of the influence of digital marketing on purchasing decisions. The analysis tool used was Smart PLS, with a sample of 106 Generation Z consumers who purchased products from the influencer Aghnia Cosmetic Products. The results showed that digital marketing directly influenced brand awareness and purchasing decisions for Byebadskin skincare products. Brand awareness can mediate the influence of digital marketing on purchasing decisions for Byebadskin skincare products.